A-Day regional telecast to reach 6 million homes

Here’s a story from today’s newspaper detailing the television plan for this year’s A-Day Game. It’s a little different from the past few years, so pay attention.

TUSCALOOSA — In a few short years, A-Day went from a gathering to a happening.

Nick Saban’s arrival in 2007 packed Bryant-Denny Stadium and was televised live on CSS. That fueled national interest and expanded coverage.

For the past three years, the ESPN family of networks beamed the A-Day signal coast to coast.

Now it’s back on the regional CSS network for Alabama’s final spring rehearsal set for 2 p.m. Saturday. The cable channel isn’t offered by every Alabama cable company and reaches 6 million total homes in 13 states. Cable operators who offer CSS include Comcast, Charter, Knology and a few other local operations.

ESPN opted against continuing its live spring game coverage, so the spotlight will dim slightly in Bryant-Denny Stadium.

The broadcast will still air live online at ESPN3.com, but it will likely be blacked out in Southeastern states where CSS is offered.

Saban noticed the programming change.

“I think the exposure is great, but I think some people have cut back a little on that this year and most of the games are being done regionally,” Saban said. “But I do think anytime there’s any kind of exposure, it benefits the players. It gives the players exposure. … I think it’s a real positive.”

Tide offensive lineman Anthony Steen had no idea ESPN wasn’t coming to town this weekend until told by a reporter Thursday.

“I figured it was,” he said. “That is disappointing.”

For CSS (Comcast Sports Southeast), it’s a chance to pick up extra viewers.

Click here or here for the complete story from today’s paper.


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